Mindfulness for Sales: How to Use Mindfulness to Accelerate your Sales Success

mindful sales skills training

Mindfulness can help you clear your mind—and increase your sales.

Have you ever been fully engaged with the present moment? Perhaps you’ve experienced present moment awareness when taking a morning jog, or playing fetch with your dog, or watching the ebb and flow of ocean waves. Bringing this quality of awareness to your sales efforts can help you understand your clients and their buying processes—and increase your sales.

Yet, developing present moment awareness can be challenging. People are often pulled away from the present with thoughts that cycle through their minds. Regrets about the past. Worries about the future. Planning. Reminiscing. Ruminating. It’s widely reported that the human mind thinks 50,000-70,000 thoughts per day!

STUFF

I call this mental content “STUFF,” which is an acronym for Stories, Thoughts, Urges, Frustrations, and Feelings. People don’t always realize this STUFF is present. It works in the background of the mind like a silent partner, informing and influencing behavior. Although STUFF helps people navigate through life, it can also cloud their thinking.

How STUFF Can Sabotage Sales Success

Imagine a sales call where you’re distracted by thoughts. Maybe you’re worried about meeting your sales quota or landing the account. If your attention is momentarily pulled away, it might be at the moment your client says, “If your software could save us time, that would make a big difference to management.” You could miss this important buying signal if you weren’t fully focused on the present.

Or, imagine being on a call where you have negative preconceived notions, such as I’m probably wasting my time since they don’t have the budget, or I doubt I’ll close this sale. These thoughts won’t serve you. If you’re not conscious of them, they may become a self-fulfilling prophecy, since people will unconsciously match their behavior to their beliefs to create consistency between thought and action.

Even positive preconceived notions can cloud your thinking. For instance, if you’re certain of closing the sale, you could miss important steps in the selling process. Let’s say a client has asked you to stop by their office and it sounds like they’re ready to buy. If you think this sale is a sure thing, you might skip asking important qualifying questions—such as finding out who else is involved in the purchasing decision.

How Mindfulness Helps the Selling Process

Alternatively, imagine approaching the call with present moment awareness. This quality of awareness can help you notice distracting thoughts and refocus your attention. It can also help you notice any preconceived notions, so you can recognize stories you may be telling yourself that aren’t necessarily true. As the old saying goes, “Don’t believe everything you think.” Becoming aware of your STUFF can be a reminder to focus on the present, with a clear, open mind, ready to explore your client’s needs and concerns.

Present moment awareness will also help you notice cues to your client’s thinking. You may become more aware of your client’s body language, such as posture changes, that can signal likes or dislikes. You may become more aware of your client’s audio cues, such as shifts in voice inflection, that can help guide your responses. You may become more aware of subtle, underlying issues as you listen closely to your client’s words.

Simple Ways to Become More Mindful

Clearing the STUFF in your mind will help you develop present moment awareness—also called mindfulness. One effective way to practice being mindful is through the practice of meditation. Meditation is a mental training that is akin to taking your mind out of drive and resting it in neutral, if only for a moment. This training allows you to become aware of your STUFF, so you can respond to situations consciously, rather than react unconsciously.

In meditation, you continually interrupt your STUFF by focusing on a neutral object (called an anchor) that doesn’t stimulate your mind. Examples of commonly used anchors are: your breath; your body’s sensations; a word repeated silently, such as peace; sounds, such as ocean waves; or an object to hold, such as a smooth stone. Every time your mind wanders, gently refocus on your anchor.

Beginning meditators may be surprised at the amount of STUFF they notice. The intent of meditation isn’t to suppress thoughts and feelings. Consider anything that draws attention from your anchor to be like a cloud passing, or like a boat floating by as you watch from the riverbank. Allow it to pass without judgment, and gently refocus on your anchor. The repetitive action of refocusing builds your mind’s muscle and your power of awareness—and trains you to focus on the here and now.

Mindful Prepping for your Sales Meeting

Consider taking time to meditate before your sales call. For example, once your car is parked, sit comfortably and gently lower your eyelids. (Note: don’t attempt meditation while driving!) Start by sitting up straight, without being rigid. Try to release any physical tension, and keep your body relaxed but your mind alert.

Rest your attention on your breathing, without changing anything—just notice. You may notice the pace of your breathing, or the coolness of the air as you inhale and its warmth as you exhale, or the rising and falling of your chest. You could even silently say “rising, falling” with each breath to help you focus. Each time your attention wanders, often each second or two for beginners, gently refocus on your breath. Continue with this practice for a few minutes or more. You may want to set a timer, since it’s not uncommon for beginning meditators to fall asleep when their bodies and minds relax.

Now, imagine going into your client’s office. As you begin your meeting, become aware of the quality of your attention. Notice if you’re able to focus on your client, or if your thoughts are elsewhere. Any time you notice your thoughts wandering away from your client, gently bring them back. Consider your client to be your anchor. Keep your attention on your client’s words, actions, and body language.

A Clear Path to Sales Success

Bringing present moment awareness to your meeting can help you uncover needs, understand objections, and recognize buying signals. Having a clear, open mind will serve both you and your client, as it helps build understanding and can lead to long-term relationships. Instead of focusing on closing the sale, consider focusing on the present moment for a clear path to sales success.

Just 2 minutes (and 12 seconds) a day

reducing stressJust meditating for two minutes a day can help train your mind. Regular practice is the key to learning any new skill. It’s important to approach meditation in a way that you will feel successful, so you don’t get discouraged and give up. Two minutes is a small enough time commitment to be manageable for many people. Once a daily habit of meditating is developed, even if it’s only for a couple of minutes a day, people often can realize many of the scientifically proven benefits of meditation: reduced stress, increased focus and enhanced positive emotion. Here’s a link to a free two minute (and 12 second) audio meditation:  https://joyrains.com/meditation/guided-meditations/

 

Mindfulness at Work: Take Time to Sharpen the Axe!

As the old saying goes, you have to take time out from chopping the tree to sharpen the axe. Since your mind is one of your main tools, it’s vital to keep it sharp. By pausing to take 2 minute mini-meditation breaks throughout the day, you are doing the axe-sharpening work. Yet, often the most difficult part is remembering to pause for your break.

Hang a reminder in your office space: Hang a picture of nature, or a beautiful sunset, or anything that reminds you to take a moment and pause. You could even schedule your breaks into your calendar.

Take a break. Here are three short practices to do at work:

1-Walk mindfully. Bring all your attention to the soles of your feet as they touch the ground. Anytime your mind wanders, gently bring it back to your feet. You can do this while walking in the hallway, walking to the elevator, or anywhere else you have space to walk.
2-Breathe mindfully. Bring all your attention to your breath as it moves in and out of your body. You may want to notice the coolness of the air as you breathe in, and its warmth as you breath out – or you may want to notice your chest rising and falling. Anytime your mind wanders, gently bring it back to your breath. Count with each breath until you reach 40. (Or 50, or 60 …)
3-Listen to a short guided meditation. You can find a 2:11 audiio meditation on https://joyrains.com/meditation/guided-meditations/

By doing this axe-sharpening work, you are clearing your mind, and improving your focus for the tasks that lie ahead. Walking and breathing meditations are available to you anywhere and anytime. It just takes intention – and remembering!

managing stress at work

Walking Meditation at Work

Many people find that managing stress at work can be helped with regular meditation. One effective tool to use in the workplace is a walking meditation. Here’s a situation where a busy executive uses walking meditation to deal with a challenging situation:

While this executive is getting ready for a big presentation in her workplace, her top client calls and says he’s taking his business to another company. The executive is overcome with a whirlwind of emotion. Yet, knowing that she needs to focus for her upcoming presentation, she decides to practice a walking meditation. She knows that walking from one point to the next offers her an opportunity to take a meditation break.

She begins a process of walking mindfully down the corridor of her office building, noticing where her feet connect with the ground. She becomes aware of feelings each time they arise, then shifts her awareness back to her feet. She still has many mixed emotions, but the practice of shifting her awareness to her feet helps her feel more balanced and centered.

She uses a process of walking while silently repeating the words lifting, moving, placing, shifting to help keep her focused in the present moment. As she lifts her right leg, she silently says to herself, “lifting.” As she moves her right leg forward, she silently says, “moving,” as she places her foot on the ground she silently says, “placing,” and as she shifts all her weight to her right foot, she silently says, “shifting.” Then she begins the process again with her left leg: lifting, moving, placing, shifting. She continues silently repeating these words to herself as she continues to walk.

A walking meditation can be done most anywhere, anytime, even for just a couple of minutes. By using simple techniques to help manage stress at work, employee well-being and productivity can dramatically increase.

managing stress at work

Retraining the Anxious Mind

Meditation may not make your anxiety disappear if you are wired to have anxiety. What it can do, however, is to allow you to make a conscious choice about how to respond to the anxiety so you can manage it. The practice of meditation can be completely transformative, as it can actually retrain your brain!

Imagine noticing an anxious thought, such as “My boss will be upset with me,” and then having the awareness to say “Wait a minute . . . I’m making up a story. I don’t even know if my boss will really be upset.” The awareness to discern thoughts (and release those that do not serve) often comes with a regular meditation practice.

Want to start meditating? You can find free guided meditations on https://joyrains.com/meditation/guided-meditations/

reducing stress

Taking Time for Mindfulness at Work

As the old saying goes, you have to take time out from chopping the tree to sharpen the axe. Since your mind is one of your main tools, it’s vital to keep it sharp. By pausing to take 2 minute mini-meditation breaks throughout the day, you are doing the axe-sharpening work. Yet, often the most difficult part is remembering to pause for your break.

Hang a reminder in your office space: Hang a picture of nature, or a beautiful sunset, or anything that reminds you to take a moment and pause. You could even schedule your breaks into your calendar.

Take your break. Here are three short practices to do at work:

1-Walk mindfully. Bring all your attention to the soles of your feet as they touch the ground. Anytime your mind wanders, gently bring it back to your feet. You can do this while walking in the hallway, walking to the elevator, or anywhere else you have space to walk.
2-Breathe mindfully. Bring all your attention to your breath as it moves in and out of your body. You may want to notice the coolness of the air as you breathe in, and its warmth as you breath out – or you may want to notice your chest rising and falling. Anytime your mind wanders, gently bring it back to your breath. Count with each breath until you reach 40. (Or 50, or 60 …)
3-Listen to a short guided meditation. You can find a 2:11 audiio meditation on https://joyrains.com/meditation/guided-meditations/

By doing this axe-sharpening work, you are clearing your mind, and improving your focus for the tasks that lie ahead. Walking and breathing meditations are available to you anywhere and anytime. It just takes intention – and remembering!

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