Meet Joy Rains
Mindfulness Author, Trainer and Guide
Thanks for stopping by!


Discovering Mindfulness
I’m an author exploring the intersection of mindfulness and sales, shaped by decades in a B2B sales career and a long-term meditation practice. If you’re curious about how I found my way to mindfulness and meditation, here’s a bit of my story.
When I first turned to meditation, I hoped to ease the stress of a demanding sales career and to calm my restless mind. At first, the results were subtle. But as I practiced more, something began to shift. Little by little, years of built-up tension melted away, and something new began to emerge — fleeting moments of quiet stillness.
Those quiet moments sparked a deeper curiosity that grew into a decades-long exploration of different mindfulness traditions, each offering a way to live with more awareness and ease. Eventually, hoping to share the benefits I’d experienced, I distilled years of learning into clear, practical techniques for those new to mindfulness and meditation.
Turning Experience into Practical Guidance
To support this work, I completed an 18-month contemplative-leadership program. After graduating, I began creating accessible mindfulness books designed to guide readers through simple, step-by-step practices.
Along the way, I’ve presented mindfulness programs in diverse settings, including the INBOUND 19 Conference in Boston. In addition, a variety of publications have quoted my perspectives on mindfulness.
My intent has always been to present mindfulness in a way that’s approachable, practical, and relevant to everyday life—especially for people who don’t have time for theory.


What I’m Working on Now
These days, I’m focused on creating a mindful sales audio course to complement my book Ignite Your Sales Power! This work is grounded in my own journey in B2B sales, selling business technology products, before transitioning into print and digital advertising sales. Over time, I learned that mindfulness isn’t just a personal practice — it’s a powerful edge for clarity, stronger relationships, and sustainable growth.
When I’m not writing or recording, you’ll often find me walking in nature, spending time with family, watching quirky indie films, or enjoying the daily Wordle puzzle.
Fun fact: Thanks to my parents for my first name and my husband for my last name, Joy Rains is really my name!
And the dogs in my life? They inspire me with their unconditional love — a welcome reminder to approach each day with compassion and presence.
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